How to use UTM Link Builder
- Paste the full destination URL, including https://.
- Add a source such as newsletter, linkedin or partner-name.
- Choose a medium such as email, social or referral.
- Use a consistent campaign name, then optionally add term and content.
- Generate the URL, open it to verify the destination, and copy it into the campaign.
What to know
UTM parameters are labels added to a URL. Analytics platforms can use them to group visits by campaign source, medium and campaign name. This builder creates the URL in your browser; it does not shorten links or send them to a Tolvix server.
Frequently asked questions
Do UTM tags change the destination page?
They add query parameters to the URL. Most websites ignore parameters they do not use, but verify that your destination handles query strings correctly.
What should I use for source and medium?
Use source for the specific referrer (for example, linkedin) and medium for the channel category (for example, social). Keep spelling and naming consistent.
Should I add UTM tags to internal links?
Usually no. Tagging internal navigation can overwrite or fragment the original campaign attribution in analytics reports.